Choose a measurable campaign outcome
Before launching paid advertising, define the outcome: qualified inquiries, bookings or purchases. Choose a relevant offer and a page that explains it clearly. Advertising budget and agency management fees are different costs and should be stated separately. Start with a test budget you can evaluate rather than assuming that more spending will fix a weak offer.
What to prepare and how to review the result
Confirm account ownership, access roles, creative approvals and conversion tracking before spending. Review cost per qualified inquiry or purchase alongside reach and clicks. Compare results over a meaningful period and account for changes in offer, audience and sales response time. No agency can guarantee sales or platform approval; reports should explain what changed and what evidence supports the next test.
The final scope, cost, schedule and included files are defined in a written proposal before work starts. Use these points to explain your needs and compare proposals against the outcomes you require.