Build a usable identity system
A full identity starts with your audience, positioning and the message customers should remember. A logo is one part of that system. Colors, typography, photography style and tone of voice need to work together across your website, proposals, social posts and printed materials. Collect examples of actual applications before choosing the visual direction.
What to prepare and how to review the result
Prepare the approved company name, Arabic spelling, audience description and existing assets. Agree on the applications and revision rounds included in the proposal. Check that Arabic and English typography remain readable at small sizes and that color contrast supports normal reading. A useful handoff includes editable assets, export formats and guidance on spacing, backgrounds and incorrect usage.
The final scope, cost, schedule and included files are defined in a written proposal before work starts. Use these points to explain your needs and compare proposals against the outcomes you require.